Calm is an intention. Do we want to infect people with more anxiety, or heal ourselves and the people around us with calm?
-Brene Brown, Atlas of the Heart
Hello, I'm Sher
I started Serene Formulas because I wanted to create skincare products that do more than just take care of my skin.
The idea first came to me during a meditation. It dawned on me that other brands focus on outer beauty, but often neglect our deeper inner needs. They desire to make us look better, but not feel better. I wondered, why can't our skincare do both? So I started creating products that would both nourish the body and restore the soul. I infused all natural ingredients that are safe for sensitive skin with a secret blend of magnesium— an essential nutrient known for its calming benefits.
I want every product on your skin to feel like a moment of peace. A pause. A calming ritual that helps you reset, breathe deeper, and feel more grounded in your day. Serene is skincare that helps you heal from within. Welcome to your true self-care ritual.
Our Mission
Everything we create is intended to help you expand your inner peace. We want to make it easy for you to feel more calm and serene throughout your busy day.
True Self-Care
We're here to nourish your inner and outer needs with skincare products that heal beyond skin deep. You will feel just as rested and rejuvinated as how your skin looks.
Eco-Conscious
We use sustainable wood and glass containers and recyclable packaging to support the planet. So with Serene Formulas you can effortlessly look good, feel good, and do good.
Sensitive Skin Tested and Approved